I had heard that the SOTU was going to be different this year-- less of a laundry list of tasks and more of a broad address with less focus on very specific goals. I feel as though Obama's speech was crafted in a way that it could appeal to many Americans ranging in age, political leanings, and political knowledge. As I mentioned earlier, my political knowledge and interest are limited. However, I found myself engaged by Obama's speech and able to keep up (for the most part) with what he was referring to. I think this says a lot about how information is presented: it's much more manageable when set up and placed in context. When Obama made big (and, I must admit, wholly unrealistic) goals of doubling exports by 2014 and running the country on 80% clean energy by 2035, it stood out because he didn't throw out all his assertions and numbers at once; rather, he provided more general information to which he could connect his more specific strategic claims.
Again, the SOTU address isn't journalistic by any stretch. However, some of the concepts that made Obama's speech so easy to listen to could be applied to good journalism. Just as I illustrated in this post, it helps for information to be presented with background information. That is, it helps when the writer doesn't assume that the reader (or listener) knows everything.
Conveying information is no easy task, no matter what the medium is. Obama demonstrated that it is possible to reach a large and diverse group of people without sacrificing information. It's true that Obama didn't include as many hard facts as perhaps have been given in past years, but he still showed the possibility of giving information in a listenable context, just as it is possible to give news in a readable context (journalists should use facts to write stories). Whether I agreed with Obama's ideas or not, I cannot deny that he did a great job connecting to Americans in a meaningful way.